The objective of the Communications, Content Writer & Brand Story-teller, is to extend the reach, authority and presence of the brand, across the target audience. The benchmarks for the role are engagement, credibility, authenticity and thought leadership.
Essential to this role is the ability to research various online sources to put together a well-structured piece of content. This content will not only engage the audience, it will provide actionable value that the reader can take away and apply.
The majority publisher networks for brand story-telling are social networks of Facebook, Linkedin, Twitter and others. The platforms include primary CMS, Content Management Systems include WordPress, Drupal and Joomla.
As well as having highly advanced language and writing skills, the brand story-teller must know how to be concise, simple and to-the-point.
In order to find an audience in a digital world, the writer must have a strong knowledge of SEO, Search Engine Optimisation and the power of key words, including long tail key words.
The brand story-teller must be able to become the voice of the brand. Using tone, and audience vernacular, they must define the personality, culture and essence of what the brand means to the target audience.
The Brand Ambassador function is a potential specialist extension of the brand communications function. It should correctly fall to this role, because this person must be closest to the social fabric of the brand image and social responsibility. The skill of the brand ambassador is to be intuitively aware of how a message or response will play out across a social media audience.
The role requires a good understanding of social marketing strategy and the power of viral content, and how to source visually rich imagery applying evocative pictures and videos.
The Communications, Content Writer & Brand Story-teller, also must know how to use and ignite earned media through PR, public relations channels and industry news.
Brand Communications is a highly strategic function. This person will have close access to business leadership, though they may report to a sales or marketing manager.
Communications, Content Writer & Brand Story-teller functions do not typically require the person to be embedded in the business, the person must engage closely with all team members across sales and marketing, keeping close to what is trending, and what campaign objectives are in play where the rubber hits the road.
Advanced: Expert at research and authoritative writing.
Expert at audience engagement and creative writing
Strong understanding of marketing and sales functions
To develop and maintain strong working relationships with Client Direct Report, Client Team Members & Sales Ops Crew.
To respond accurately with appropriated detail to all questions within 60 minutes on designated work days.
Increase in share of audience and brand presence.[/vc_column_text][/vc_column][/vc_row]