What paths do your customers follow to find you? Are they smooth or rocky, winding or straight, long, short, downhill with a tailwind? Have they known of you for ages, or just found you by accident? Did they simply know someone that you know?
This report is about walking in the various footsteps of typical customers and documenting the journey.
There are a few different things to be identified in this report: - Customer demographic, persona and digital realm (who they are & where they come from) - What they were looking for - How they found you - Why they picked your business - What does the customer journey look and feel like? - Are there stages and gates to go through? - How long does or should it take? - Can we make it smoother, simpler, shorter, better? The Customer Journey Map is the next stage review following a SWOT Report.
The function of the process is to test the current sales and marketing experience in order to identify gaps or new opportunities. This report offers a briefing document as the blueprint to commence sales process design.