HQ Sales Concierge Performance Framework | CompanyHQ

HQ Sales Concierge

Hunt | Capture | Qualify | Nurture | Quote

Capture and follow up all enquiries and potential sales opportunities
with a structured sales process to nurture and generate real leads.

Key functions of the role include:
  • Lead Generation | Create a rich supply of qualified opportunities
  • Sell | Advise prospects in respect of business solutions, features & benefits
  • Quote | Assist and inform enquiries, providing detailed information

What your HQ Sales Concierge does each day!

  • Respond to every enquiry within 60 minutes
  • Hunt for leads and opportunities from web visitors and subscribers
  • Capture all enquiries in the CRM (HubSpot)
  • Score and qualify all leads while identifying and recording specific needs / opportunities
  • Establish purchase decision timeline, determine next action sequences
  • Daily call, email and follow up of leads through a 12-week nurture cycle
  • Provide information and support on all products or services including pre-requisites and Ts&Cs
  • Quote and send customer requirements
  • Schedule and refer all sales opportunities to the appropriate staff member (where required)
  • Monitor the progress of all leads, remind & reschedule any uncompleted staff actions
  • Report key measures

Your HQ Sales Concierge works every business day. The HQ team provide back up to cover annual leave, sick leave, carers leave or other absences. Rates cover agreed performance standards and include all payroll administration, insurances, superannuation entitlements, payroll tax and non client-specific outgoings. Excludes GST.

HQ Performance Framework

The management and operational structure of the HQ Sales Concierge role is delivered through the HQ Performance Framework

Create a sales pipeline of qualified leads and opportunities

Your top resources deserve great support
An HQ Concierge will ensure your top people are only engaged with qualified leads that are ready to roll.

An HQ Sales Playbook will set down the lead scoring structure to increase the number of Marketing Qualified and Sales Qualified (MQL & SQL) leads in your sales funnel.

Too often in small business, sales opportunities are missed as we get caught up in the day-to-day. An HQ Sales Concierge is focused exclusively on lead generation and nurturing. They ensure no lead is missed and the full follow up cycle is completed with six email and phone contacts completed with each contact. (where required)

A structured sales playbook + sales tools

If your sales process and resources are not documented in an easily accessible format, where does this information exist? How is it accessed and disseminated?

The initial benefit of a sales playbook is that it defines your proven plays and sales structure. It defines success and how to achieve it (KPI's). It is the ultimate reference for any sales question. It sets the brand voice of the company and the standards for the customer experience.

In addition to supporting consistency, the content, messages, emails and scripts contained in a playbook frees up more time for selling. A playbook sets down the sales techniques that have proven to be most effective in each situation.

The most important benefit of having a sales playbook is that it enables sales automation which is the foundation for revenue efficiency and growth.

Why is an HQ Sales Concierge better?

HQ sales solutions are better by design. They are not entirely human and they never quit!
That is to say, that HQ sales processes take advantage of automated data-driven communications, chat bots and AI and are strategically designed to serve your customer's journey.

HQ applies the best technology that works around the clock to make sales and marketing more human at scale. Your designated Sales Concierge is trained, tasked and resourced to execute specific functions for your business against daily KPI's.

Make quoting simple and consistent

Automated Price Calculator & Quote Process
A well structured quote can turn an enquiry into a sale on the spot. Whether you choose to make it team assisted, or user generated, you can capture all necessary contact and specification requirements as part of the process.

Incorporate detailed terms and conditions, capture customer documents, approvals, identification and signatures. Merge and submit formatted contract requirements.

Streamline sales, service and administration tasks
within the quoting process.

creating a

across all the touchpoints
of your customer's

Test drive the HQ Sales Performance Framework

You'll be amazed at the revenue efficiency
that we can pack into your budget.

. . . let's talk.


A case study on growth

McDonald's commitment to business process enables a $200 billion
global corporation to be operated substantially by teenagers.
This year they committed half a billion to acquire a technology company
to deliver AI and automation to drive an aggressive growth program.
McDonald's delivered year-on-year growth with half the staff - here's how!


HQ's Student Experience Framework

An end-to-end framework that maps and delivers a connected student experience,
from awareness to graduation and beyond. Streamline sales marketing and enrolment;
Improve student engagement; Lock in savings on administration and operations.
HQ's Student Experience Framework lets you focus on training and assessment.
Read how HQ's Student Experience Framework can supercharge your business performance.

Reduce Costs

Automate mundane and repetitive tasks. Maximise the value of human resources

Grow Sales

Implement an inbound marketing program to generate & nurture more leads

Improve Efficiency

Streamline systems and processes to ensure consistent performance

Build Capacity

Use technology and talent to build-in infrastructure assets that create scalable performance capacity

Increase Profit

One connected process that maximises performance execution throughout the customer journey

Reduce Risks

One source of truth, with real-time team dashboards for financial transparency and performance KPI's

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