HQ use the latest market intelligence tools to review your digital effectiveness, track your market share and see all your website traffic, as well as your competitors’.
We then thoroughly search the net to determine your digital footprint. Search engines, social, industry profiles, ratings, articles, comments. We will review your Google Analytics and AdWords accounts and review any groups or blogs you may subscribe to.
Once we know a little about our subject matter, we’ll give you a call so we can listen and discuss what you would like to achieve.
Ideally, we will come out to meet with you and get a feel for your business. If you don’t have an office, we can meet at a local coffee shop or otherwise catch up via video conference.
There will be half a dozen key questions we need you to answer. As you discuss the achievements, goals and some realities of your business circumstances, we start to scope known solutions and tools. We want to discover what success looks like for you and where the goalposts are. (key measures)
Digital SWOT Report
Following the meeting HQ will create a report, which essentially follows a SWOT format (Strengths, Weaknesses, Opportunities, Threats), with a focus on opportunities. It is a lite or introductory version of a full gap analysis.
Core outcomes the report will provide: - Get to see your business as a prospective customer might, depending on how & where they look - Vision of new opportunities for your business or potential threats to your plans - Review of current challenges expressed with an outline of solutions - Scope of potential resources and tools available to meet specific business needs After the report is delivered, further time is provided for a debriefing to discuss the report and cover any questions.
The function of a CRM is to pull all the elements that comprise a relationship, into one place. Phone calls, meetings, texts, emails, messages, action reminders, documents, everything. The CRM therefore needs to be integrated into the daily fabric of all business activity. A good system will do this quite seamlessly.